Background
A team of architects, designers and master planners formed a new practice to make a meaningful, lasting, social and environmental impact through commercially intelligent and beautifully realised places.
Brief
Create a name, brand strategy, identity and website for a practice inspired by the potential to make a positive impact in the built environment.
Solution
We generated a distinctive name, ‘OLO’, based on the concept of the ‘whole’, considering a project in its entirety from conception to completion taking a holistic approach based on the founding principle of collaboration.
Bold and powerful in its visual expression, the OLO logo reflects their mission to bring about lasting social impact and enduring design, working with clients to deliver environments that lift the spirit.