The Ghost, launched in 2009 at the Geneva motor show, is a car that truly fulfils Henry Royce’s maxim: ‘Strive for perfection in everything you do’.
Create a brand spirit book for the Ghost that reflects and captures the perfection in simplicity of Rolls Royce’s purest design expression.
In a complicated world, simplicity is distinctive. The design concept for the Ghost brand spirit book reflects this by adopting a minimalist editorial approach and a layout of restrained typographic elegance.
The British photographer Rankin captured the extraordinary design of the Ghost in a set of brand new digital images, and he shared the background to his creative process in a piece of exclusive content.
The final piece was casebound and released as an extremely limited edition. All our choices and our management of the print and production processes reflected the way in which we, like Royce, always strive for perfection.