Theatre Plan
Brand identity and repositioning for Theatre planning pioneers

- Arts & Culture
- Brand Identity
- Brand Strategy
Background
Theatre designers and technical consultants who create amazing performance spaces around the world.
Brief
To modernise the Theatreplan brand and communicate their 30 years of expertise, problem solving and innovative solutions for some of the world’s greatest performance spaces, repositioning them as leaders within their niche field.
Solution
To present Theatreplan as a contemporary agency with years of collective expertise. We positioned the brand as having been ‘Pioneering design for over 30 years’, with their commitment to excellence and innovation in theatre design and technology. The logo reflects the precision and technical nature of how Theatreplan approach each project, whilst the art direction of the photography captures the passion and dedication to the spaces they’ve designed.
For Theatreplan, performance is everything.












To discover more about our work, drop us a line at seathinking@seadesign.com