Aromatherapy Associates is a global leader in luxury wellbeing products and treatments, sold in retail, online and spa around the world. Founded over 35 years ago, it is the world’s most loved and respected aromatherapy brand – a proud pioneer of modern aromatherapy, with unparalleled expertise in blending and self-care treatments. Natural, vegan and cruelty free and proud to be B Corp certified Aromatherapy Associates is the ultimate British wellbeing icon.
Evolution of the brand, visual identity and language across all touchpoints to reflect Aromatherapy Associates’ values and ambitions to provide daily moments of luxury self care to people all over the world.
As part of the evolution we considered all visual elements of the brand. The symbol was redrawn to provide absolute clarity and visibility across all touchpoints including point of sale, digital and packaging. Instantly recognisable typography was paired with a vibrant refreshed colour palette, enhanced to reflect the efficacious, natural ingredients used within the product range.
The lifestyle art direction and refined brand tone of voice combined to communicate and reflect the brand status as pioneers in wellbeing and wellness, championing the use of the finest ingredients to create mood, spirit and mind-enhancing formulations.
The brand evolution was unveiled with the rollout of Aromatherapy Associate’s Next Generation Skincare range, designed to restore balance to both mind and skin.