Please & Thank You is a new luxury British soap brand using vegan, eco-friendly and cruelty free ingredients. Conceived during lockdown, the soap range is inspired by the UK’s natural habitats using British-sourced ingredients. The company supports hand hygiene for all, donating one bar for every bar it sells, to charities worldwide.
We were asked to develop a new name and creative identity for the brand, alongside a range of packaging which celebrates its use of authentic, sustainable British ingredients and highlights its eco-friendly values. Our aim was to widen its appeal to customers looking to make ethical choices.
Our brand identity is inspired by British good manners and quirky humour. We used the oak leaf, an iconic emblem of British nature, as a central, unifying motif for the brand. We chose a distinctly British typeface, Clarendon, to bring out the qualities of heritage and craftsmanship inherent in the brand.
The seven soap names from ‘Pines and Needles’ to ‘Eat your Greens’ and ‘Breezy on the Beach’ reflect British with and idiosyncrasy, with a vibrant colour palette that signals their individual ingredients. We specified fully recyclable packaging materials by Fedrigoni, in line with the company’s sustainable ethos and values. A textured feel to the paper, reminiscent of textiles, further conveys craftsmanship and luxury. Launched in the exceptional circumstances of December 2020, the customer response to Please and Thank You has been incredible with sales massively surpassing expectations.