Greenbank
A financial brand driving positive global impact
- Professional Services
- Brand Identity
- Brand Strategy
- Digital Design
Background
For over 20 years, Greenbank has been at the forefront of the sustainable investment field creating bespoke ethical financial portfolios for clients seeking to align their investments with the positive change they want to see in the world.
Brief
As part of the Rathbones Group brand evolution, create a standalone visual identity for Greenbank – the ethical investment arm of Rathbones. With pioneering roots, Greenbank reinforces their commitment to make a positive impact on the world around us, driven by a passion for people and planet.
Solution
Greenbank has two key pillars, people (trusted experts building long term client relationships) and planet (making the world we live in a better place) which form the foundation of the visual identity.
At the heart of the identity is the Greenbank ‘G’. Using our planet as a visual reference, the concept was developed based on the imaginary orbital line which passes through the North and South poles of the Earth at 23.5 degrees. Art direction was based around combining nature and people imagery with naturally occurring 23.5 degree angles reinforcing the visual motif of both people and planet.
The new brand identity positions Greenbank at the forefront of sustainable investment, capturing the values of their clients, joining together to help make a positive impact on the world around us.
