GF Smith
Creating an aspirational and inspirational brand
- Manufacturing
- Brand Identity
- Brand Campaigns
- Brand Strategy
- Packaging
Background
With a British heritage of more than 100 years, GF Smith had become less relevant in a competitive paper market.
Brief
To reposition GF Smith by inspiring designers and luxury brands alike.
Solution
At the heart of the brand was the strategic concept, Paper from GF Smith. This strategic organising thought was expressed across the brand architecture, product launch campaigns, heritage events, packaging design and inspired an innovative approach to the way paper products are now brought to market. This decade long collaboration repositioned GF Smith as the number one paper expert and now internationally recognised global brand.
Digital Campaign 10,000 images Design Museum nomination
What SEA did for GF Smith was to reposition us as an aspirational and inspirational organisation.
John Haslam
Joint Managing Director
GF Smith
To discover more about our work, drop us a line at seathinking@seadesign.com
