Jamie Oliver
Iconic identity for the British celebrity chef

Sector
- Retail & Fashion
Service
- Brand Strategy
Background
Iconic British celebrity chef, restaurateur and TV personality.
Brief
Create a brand identity to launch Jamie Oliver at the start of his career across publishing, products, endorsements and packaging.
Solution
A vibrant and accessible brand identity with comprehensive guidelines to match Jamie’s verve and personality which is still incorporated on his products more than a decade later.




