OQO
Japanese fusion restaurant and cocktail bar
Sector
- Retail & Fashion
Services
- Brand Identity
- Brand Naming
- Packaging
- Environments
- Signage & Wayfinding
Background
Japanese fusion restaurant and cocktail bar in London specialising in cocktail and tapas
Brief
To create a unique name, identity and visual campaign to work across external signage, menus and packaging.
Solution
The logotype was inspired by the aerial view of three martini glasses while the tail of the ‘Q’ representing a cocktail stick. The bold and graphic accompanying art direction was used throughout the restaurant interiors and menus.
