Background
Matthew Williamson is an award-winning, British fashion designer known predominantly for his unique use of pattern and expressive colour.
Brief
Working closely with Matthew to reveal his unique and individual style within an identity covering his flagship store and collaborations with high street retail brands.
Solution
Inspired by his individualistic approach to design and highly recognisable aesthetic, the visual identity captured his vibrant use of colour and a personal typographic signature sewn into his creations and packaging. This highly electric visual identity provided an exclusive experience into his luxury house of fashion.