Fedrigoni Made in Italy
Fine Italian Paper Makers Since 1888
- Manufacturing
- Brand Campaigns
Background
Established in 1888, Fedrigoni is steeped in over 125 years of rich paper making history.
Brief
As makers of fine Italian papers, a campaign set out to help reposition the brand to inspire designers and brands across the UK.
Solution
Our strategic three year brand awareness campaign reminded past and present clients of their craft as makers of fine papers. ‘Made In Italy’ aligned Fedrigoni with the creative individuals who specify their papers by celebrating the rich and often over-looked heritage of post war Italian graphic design. Collaboration lies at the heart of this project, inviting influential guest designers to be part of this major repositioning and highly effective campaign through exhibitions, print and speaking events.
Our campaign was to lift the profile of Fedrigoni within the UK design customer base and the result was exactly what we were looking for. The SEA team clearly understood our market, the creative expectations and requirements of the brief. They were able to bring forward ideas and insights that took our brief to another level and as a result our profile has lifted – enabling us to grow our speciality sales within the competitive UK market. We look forward to working with SEA again soon.
Simon Pilkington
Managing Director
Fedrigoni UK
To discover more about our work, drop us a line at seathinking@seadesign.com
