McWilliam Studio
Creative, meaningful landscapes
- Architecture & Design
- Brand Identity
- Digital Design
Background
McWilliam Studio, led by Gavin McWilliam, is one of the UK’s leading garden design and landscape practices. Renowned for creativity, they combine imaginative design concepts with a deep understanding of planting and materials, producing beautiful spaces that help people reconnect with nature.
Brief
Refresh and evolve the visual identity and digital experience to truly reflect the unique McWilliam Studio approach to designing award winning landscapes.
Solution
‘Creative, meaningful landscapes’ underpinned our strategic approach, defining both the visual and verbal identity of this unique team. Expressed through a crafted typographic approach the digital experience including the wordmark reflected the team’s rigour and attention to detail. The reductive website allowed the deep portfolio of projects to be displayed in a clear and creative manner, placing the art direction of imagery at the core, allowing the stories behind the landscapes to come to life.
The team at SEA intuitively understood us from the very outset. Their enthusiasm and drive to communicate differently and better is inspiring and infectious. They teased out the most creative language from our work and translated it into beautiful graphic design and branding. Our discussions were about the ephemeral, the tactile, the unusual, the downright odd and the scribbles, not just the finished article. It started a creative dialogue that has been ongoing for 3 years now, resulting in a number of direct commissions. Bring on the next chapter.
Gavin McWilliam
Brand Strategy by Diane Hutchinson
