Monotype Studio
A brand fusing art, technology and creativity
- Media & Technology
- Environments
Background
The global leader in typeface design. For more than 125 years, Monotype has been bringing the world’s words to page, product and screen. In doing so, it has given hundreds of the best-known, best-loved and best-looking brands their distinctive voices.Never content to rest on its laurels, the company is constantly moving forward. Today it is at the forefront of technology in type design and continues to develop advanced systems to enhance the capabilities of type on all digital outputs.
Brief
Create an identity and signage design which reflected Monotype’s world leadership position and innovative capabilities, expressed and engrained throughout their global headquarters.We were engaged to create a complete brand identity system including wayfinding which promoted the brand, reminded the industry why Monotype has been at the top of its game for so long, and showcased the endless future possibilities.
Solution
We combined Monotype’s heritage with technology and positioned them as a leading brand using a strong, distinctive typographic approach.Working alongside award winning Ben Adams Architects, their London headquarters became their first physical showcase of their dedication and homage to type. This passion was visible with over 2000 ‘M’s branded into floors, walls and ceilings with a craft that reflected their own unique design ethos.The Pencil To Pixel campaign launched in London and New York helped to reposition the brand through a series of events including a digital wall installation, a modern interpretation of Monotype’s historic technology and type library, the ‘Collections’ campaign.
