Rathbones Sustainability
Building Engaging Conversations
- Professional Services
- Brand Campaigns
- Brand Strategy
- Digital Design
Background
Rathbones, the wealth management group has a unique heritage dating back to 1742, with a reputation founded on generations of exceptional people, working to strong guiding principles established by its founding family
Brief
Create an ‘above the line’ campaign with a series of short stories to build conversations around key aspects of the ‘Building a more sustainable future’ report.
Solution
The campaign takes three distinct stories, ‘Below Zero’, ‘Creative Construction’ and ‘Back To The Future’, filmed through the unique voice of Rathbones people.
Powerful storytelling combined with bold typography, inspired by the recent rebrand, creates a distinct visual expression through a campaign that aims to spark debate around creating a more sustainable future.
The campaign was rolled out across social media and print, helping create conversations between existing clients and their investment managers.
Film 1
Film 2
Film 3
