Selfridges – Living Beauty
Luxury beauty space within the world’s best department store.
- Luxury
- Retail & Fashion
- Brand Strategy
- Brand Identity
- Brand Campaigns
- Print & Packaging
- Environments
- Signage & Wayfinding
Background
Selfridges, London, Birmingham and Manchester designated a prime retail area within their beauty halls for boutique products from around the world.
Brief
Working alongside the Selfridges creative team, create a new and distinctive visual retail experience within the store.
Solution
Inspired by the restrained aesthetics of the ‘Living Beauty’ area, our vision was to create an identity which evoked the laboratory, scientific and efficacious nature of the luxury beauty products contained within. The visual identity was executed across signage, packaging, visual merchandising and point of sale to be rolled out across London, Birmingham and Manchester stores
To discover more about our work, drop us a line at seathinking@seadesign.com
