Background
Sternberg Clarke is the UK’s leading entertainment partner, with a history spanning more than three decades of providing exceptional entertainment to private parties, corporate events, and bespoke experiences. Working with the most distinguished venues around the UK, Sternberg Clarke not only provides unbeatable entertainment, but also curates bespoke entertainment for your needs – turning your vision into a reality.
Brief
Refresh and evolve the brand visual identity across all digital experience touchpoints to create an entertaining design system that increases awareness and reinforces perceptions of creativity, authority, and ultimately, entertainment.
Solution
Our concept of the ‘spotlight on…’ is an expressive direction for Sternberg Clarke. Big and bold it embraces the creativity, vibrancy and breadth of the entertainment industry. The new emotive colour palette is representative of not only the emotions felt while experiencing entertainment, but also Sternberg Clarke’s range of acts.
Through an ever changing ident, we explore the world of entertainment, capturing the diverse and differing perspectives it’s experienced through. The digital platform creates the ultimate digital experience, translating their rich history of leading the entertainment industry into an engaging customer journey.