FESPA
Connect. Inspire. Support.
- Media & Technology
- Brand Strategy
- Brand Identity
- Brand Campaigns
- Digital Design
- Environments
Background
For over 60 years, FESPA has always had a vision to constantly inspire and support the global screen, digital, textile and signage community. Its worldwide membership of 37 associations has benefited from education, international expos and purpose driven reinvestment creating opportunities for growth and connections.
Brief
Unify FESPA’s global presence, amplify its reputation for innovation, reinvestment and inspiring engagement across its diverse international audience.
Solution
As strategic partners we worked in close collaboration with 37 associations across the globe to create a brand framework based upon three pillars that would inspire and empower each and every member community. Our vision was to remind a global audience why FESPA is such a significant and inspirational voice of passion and spirit, captured in a distinct and unifying tone of voice.
Our visual expression and bold typographic system reflects the organisation’s confident spirit of knowledge, creativity, energy and unifies a once complex brand architecture across a diverse range of audiences.
This united identity has reinforced FESPA’s presence across all touchpoints, rolled out through campaigns, print and digital executions inline with their global manifesto to Connect, Inspire and Support.
The outcome of our collaboration with SEA has comprehensively encapsulated FESPA’s brand, bringing clarity and consistency with a clean, crisp, impactful design system and tone of voice.
Duncan MacOwan, Head of Marketing
