Grown Alchemist
- Luxury
- Retail & Fashion
- Brand Identity
- Brand Campaigns
- Digital Design
- Environments
Background
Grown Alchemist, part of The L’OCCITANE Group, is a global biological beauty brand for the design conscious. Their scientifically innovative products, powered by advanced green chemistry, create the optimal conditions for skin to thrive in modern, urban life.
Brief
Refresh and evolve the brand visual identity across all touchpoints to create a cohesive design system for global markets, increasing awareness and reinforcing perceptions of desirability, authority, efficacy and quality.
Solution
We collaborated closely with the Grown Alchemist team to evolve the brand and visual identity, creating a cohesive global brand expression to be effectively deployed through a toolkit across multiple channels and regions.
The design embodies the spirit of modernism, an authentic pursuit of simplicity, injected with an urban edge.
The alchemy of art and biological beauty is expressed through a collision of bold sloganistic typography, hyper vibrant colours and art direction inspired by cultural movements, articulated through a contemporary lens, resulting in a unique visual attitude.
Credits
Shoot + content creative direction: Chris Lowe
Photography + videography: Matthew Eades
Studio: RIDA UK
