House of Baukjen is a London based, family-run business comprising two brands; Baukjen and Isabella Oliver, both focussed on environmentally and socially conscious style for a more sustainable future.
Isabella Oliver is the maternity brand with a mission to put people and the planet at the heart of everything they do, creating timeless, carefully crafted clothes that empower women.
Create a brand that promotes slow fashion ideology with a new identity to appeal to customers looking to engage in considered, ethical and guilt-free purchasing.
As part of our long term collaborative partnership, our original creation of the Isabella Oliver identity was refreshed and reimagined.
With a vibrant new colour palette and warm art direction that celebrates the joy of motherhood, this unique maternity brand now forms a closer bond with their purpose driven B Corp ethics.