Machine Football
The business of football
- Media & Technology
- Brand Strategy
- Brand Identity
- Digital Design
Background
Based on the top 30 leagues and the last 8 years of computer vision match data, Machine Football, founded by Graeme Le Saux (ex-Blackburn Rovers, Chelsea, England) and Chris Perry (Razorfish, WPP), is an AI-driven performance, chemistry and valuation platform.
Brief
Design and launch a universal brand for a new AI driven platform transforming football stats into knowledge and insights.
Solution
The identity and language of football, powered by an intelligent AI system, empowers owners and investors with a universal platform for the beautiful game. This operating system transforms stats into insights by maximising value creation, performance and commercial success.
How to create a new football identity on and off the pitch?
The Machine Football visual expression symbolises the DNA of football and its infinite patterns of play and performance. Bold and confident typography combined with clean and simple iconography transforms the numbers-heavy world of football statistics into actionable business strategies.
The foundations of new football thinking are delivered through a simple design system that brings clarity to the complex, ever changing data-driven world.
