Regatta Life
A lifestyle brand with the vibrant spirit of Regatta
- Retail & Fashion
- Brand Strategy
- Brand Identity
Background
Since 1981, Regatta have been making garments that have inspired people to enjoy the great outdoors.
Brief
As a creative partner for over two decades, we built upon the core Regatta brand we established in 2012 to develop a sub brand lifestyle collection founded on the principles of quality, functionality and sustainability.
In collaboration with the Regatta brand team we crafted a bold and vibrant sub brand that strategically speaks to and beyond their core customer base. The playful art direction captures the everyday spirit and essence of the collection with a direct and passionate embrace of life.
For life’s everyday adventures.
SEA have delivered many strong projects for us over the past two decades, so it made sense to ask them to look at the Regatta Life identity for our new lifestyle-led brand. They understood the need for it to feel connected to the core Regatta brand, whilst still giving it its own distinct identity and character. The process required real sensitivity, balancing heritage, lifestyle and accessibility, and the final solution was simple, modern and beautifully executed.
Helen Monk
Brand Director, Regatta
Photographer
Ricardo Simal
Videographer
Simon Cox
