La Portegna
A brand handcrafted in Spain
- Retail & Fashion
- Brand Strategy
- Brand Identity
- Brand Art Direction
- Brand Campaigns
- Digital Design
Background
A luxury Spanish leather brand renowned for crafting beautiful bags, shoes and accessories. Each piece is meticulously handmade in the picturesque white town of Ubrique, using locally sourced materials and the time-honored expertise of Andalusian artisans, honed over generations.
Brief
Create an identity and brand art direction that reflects La Portegna’s modern, timeless design and authentic Spanish roots of manufacturing and production.
Solution
Handmade in Spain.
A timeless brand rooted in lifelong craft, defined by its elegant design and proud legacy.
The art direction celebrates the makers behind La Portegna’s handmade products, showcasing unique craft perfected through generations. The brand campaign positions the product as a hero, drawing inspiration from the natural world and shot in the beautiful natural light of the region.
An authentic colour palette, inspired by the golden ochre hues of local architecture and landscapes, reflects the warmth and spirit of Andalusia. Paired with an elegant serif typeface, it honors the region’s thousand-year tradition of leather craftsmanship. The meticulously developed symbol echoes the Moorish architecture of the region and serves as a seal of excellence on all products – ‘made to last’.
The La Portegna brand has been rolled out across in-store packaging, as a digital campaign and within retail environments in Madrid, Palma and London.
