The Great Southern Killarney
Welcome to the wild spirit of Killarney
- Luxury
- Brand Strategy
- Brand Identity
- Brand Campaigns
- Digital Design
- Print & Packaging
Background
Opened in 1854 as Ireland’s first purpose-built railway hotel, The Great Southern Killarney has welcomed guests for more than 170 years, combining Victorian grandeur with unfailing hospitality.
Brief
Reflect the hotel’s renewed positioning as a luxury destination rooted in heritage and place, and at the same time, shape a rebrand that responds to the growing demand for experience-led travel.
Solution
‘Splendour, Untamed’ draws on the duality that defines the guest experience at The Great Southern Killarney. ‘Splendour’ speaks to the elegance of the hotel itself; from its restored interiors and luxurious accommodation to its warm, attentive service. ‘Untamed’ reflects the surrounding landscape of Killarney and County Kerry, awakening a spirit of exploration and giving guests a direct connection to the outdoors. The spirit of The Great Southern Killarney is conveyed through a brand story and visual identity that truly reflects its rich past and ambitious future. The colour palette is inspired by the wild landscape, and the typography conveys an authentic voice that balances elegance and modernity. From the start, this was a true collaboration with the hotel team and an exciting story to help bring to life.
The rebrand marks a continued evolution for the property and for the Scally Hotel Collection. It honours the hotel’s heritage while embracing a more contemporary and experience-led approach to hospitality. From lavish evenings and storied celebrations to rugged mornings exploring Kerry’s untamed landscapes, the hotel remains a place where guests can experience Killarney entirely at their own pace. The rebrand’s visual and verbal cues elevate and dramatise the experience.
Welcome to the wild beauty of Killarney.
Securing five-star status and unveiling our new brand positioning marks a defining moment for The Great Southern Killarney and for the wider Scally Hotel Collection. We are incredibly proud of what the team has created: a luxury experience that honours the rich heritage of this iconic hotel. ‘Splendour, Untamed’ perfectly captures the energy that makes the hotel such a special destination for guests from around the world.
Michael Jacobi
Managing Director of the Scally Hotel Collection.
