W1M
One home for wealth & investment management
- Luxury
- Professional Services
- Brand Strategy
- Brand Identity
- Brand Campaigns
- Brand Naming
- Digital Design
- Print & Packaging
- Environments
- Signage & Wayfinding
London & Capital and Waverton Investment Management unite under a new name, ‘W1M’, galvanizing the unique culture of two organisations into one team, bringing together the best people in wealth & investment management.
From the outset, the project has been a close collaboration with the teams at London & Capital and Waverton, and our conversations with people from across both businesses helped us build a very clear picture of the future vision of the brand and a sense of just how closely their values are aligned.
A rigorous naming process resulted in an authentic, memorable and distinct name that recognises the unique origin of both businesses. W1M reflects the heritage of both companies as the postcode of the first London & Capital office and closely echoes the acronym, WIM, of Waverton Investment Management.
The new visual identity reflects a core brand strategy that is driving the cultural integration with a bespoke monogram and mark of excellence. Crafted typography and a colour palette that draws upon both organisations’ past, created one unified and confident visual expression.
Brand launch and full case study coming soon…
We wanted to shape a brand that wholly reflected the original intent of the merger of these two amazing businesses. Our combined skills and expertise make us uniquely capable of meeting the needs of our clients by offering one home for the advice and investment expertise to protect and grow the wealth of our clients.
Victoria Carroll, Chief Marketing Officer, W1M
As we embark on a new chapter, our name represents the combination of two exceptional businesses into one integrated firm. It signifies the creation of a united team of talented people, committed to meeting the diverse, complex and cross-border needs of clients; a single company that responds to market challenges with innovation and enthusiasm; and a trusted partner dedicated to securing the long-term prosperity of clients wherever they may be.
Guy McGlashan, Chief Executive Officer, W1M
The identity and brand strategy defines an exceptional team of experts that have come together at the right time, to offer clients a single voice of clarity, and a unified answer to really complex challenges. It’s because of that, we felt that ‘1’ needed to be right at the heart of the solution.
Bryan Edmondson, Creative Director, SEA
