W1M Brand Launch
United under one name
- Luxury
- Professional Services
- Brand Identity
- Brand Campaigns
- Digital Design
- Environments
Background
London & Capital and Waverton Investment Management were unified under one new strategic name, ‘W1M’, creating one home for wealth and investment management.
Brief
Create a brand launch campaign that celebrates W1M’s new strategy, name and visual identity to engage and inspire employees, stakeholders and clients.
Solution
The brand activation brought W1M’s strategy to life with impact, scale, creativity and energy, uniting both employees and clients around a shared future vision.
Within an exclusive and dramatic environment, every touchpoint was carefully crafted to embody the new brand narrative, sparking intrigue and tracing both businesses’ journey from their origin through to the present day.
The launch and campaign marked the beginning of an exciting new chapter, one that honours the legacy of both companies whilst confidently looking to the future.
Credits
Event Videography: John Need
